40th Annual AMA International Collegiate Conference

Hello everyone! I hope everyone had a wonderful Spring break. This past week, UNLV was fortunate enough to attend this year's International Collegiate Conference hosted in New Orleans. The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer. It is a great opportunity for undergraduate Marketing students wanting to learn from industry professionals about careers and cutting edge Marketing and Sales practices. AMA collegiate chapters celebrated their successes and learned Best Practice chapter management techniques, and students and AMA faculty advisors networked with their fellow peers.

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We are proud to announce that the UNLV AMA came in 6th place for Best Collegiate Chapter this past weekend at the Collegiate Conference. This was out of more than 400 chapters internationally. It was a great professional development opportunity for all of the members involved. We cannot be more proud of them and all of the hard work they put in. Thank you for a wonderful year and we look forward to the next!

Hans

General Meeting w/ Guest Speaker

Hello,  

Join us at our next general meeting! All students and majors are welcome to join. We will be accepting new member applications. If you cannot make the meeting, please let us know and we will let you know what we covered. 

 

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Our guest speaker for this week is Mark Sundermeier. Mark is an experienced analyst who is the Senior Marketing Analyst for the Measurement and Insights Department at R&R Partners. While at R&R, Mark has worked to provide measurement insights to a wide variety of clients, including the Las Vegas Visitors and Convention Authority, Western Digital, the Arizona Public Service Company, the State of Utah’s anti-tobacco campaign, Intermountain Healthcare, and many more. 

When: Wednesday, April 11th at 5:30pm

Where: BEH 124

General Meeting and Workshop!

Hello AMAers, 

UNLV AMA Presents, “Your Professional BIO” Workshop. Our advisor, John (Jack) Schibrowsky, will be running the workshop. He will be explaining how to write a bio, and all the benefits that come with having a professional bio. This is a great professional development experience. Make sure to bring something you can use to take notes. We hope to see you all there!

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When: Wednesday, February 21st at 4:00-5:30pm

Where: BEH  127

If you cannot make the meeting or have any questions, please feel free to contact us at unlvama@gmail.com

General Meeting With Guest Speaker!

Hello AMAers, 

Join us at our next general meeting of the semester! Please note that our meeting will not be held in the SU, but instead we will be holding our meeting in BEH. 

We will be hosting Darrel Evans, from Yokel Local, as our guest speaker. As an entrepreneur for over 20 years, Darrell has a background of success in multiple industries in sales and marketing. He now leads digital strategy for the company and its clients in the areas of online lead generation and conversion. Yokel Local is a rising inbound marketing agency focused in turning data into valuable business insights.

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When: Monday, February 5th at 4:00pm - 5:30pm

Where: BEH 127

UNLV AMA Western Regional Conference, January 27th!

Hello Students!

The UNLV AMA wants to invite you to the 5th Annual American Marketing Association's Western Regional Conference. The conference is being held on January 27th at the Lee Business School on the campus of UNLV. 

The conference theme this year is "Prepare to compete!" It is a must for those of you considering a career in marketing or a related area.

Teams can consist of as few as two members and as large as six, with some schools participating with multiple teams. So we can accommodate any number of participants. 

This event will be an interactive, informative, and entertaining, with keynote speakers from the Las Vegas area and our dedicated successful alumni. 

You do not want to miss this Immersive Marketing Experience! More details about the conference and competitions can be found here. 

Please sign up using this link: https://www.eventbrite.com/e/unlv-western-regional-american-marketing-association-conference-tickets-41998101452

Location: UNLV, Frank and Estella Beam Hall (BEH) 
Date: January 27
Time: 9:00am-5:00pm 

 

UNLV AMA Winter Break Projects

Hello AMAers, 

While winter break is in full effect and everybody is enjoying some time off from classes, we at UNLV AMA are still working hard! We have a handful of projects we are currently working on over the break and would love to have a few more members involved. Here are a few things we are currently working on:

AMA Regional Conference

The UNLV AMA is proud to be hosting the 2018 regional conference in Las Vegas. Schools from around the country are invited to join in on marketing competitions, networking seminars, etc. We currently need help setting up events and scheduling / allocating rooms for said events. For more information please contact us through the email below. 

LBS Career Services

We have been contacted by the LBS Career Services to help develop a marketing plan for them. For more information please contact us through the email below. 

Variety of Southern Nevada's Oscar's Viewing Party

The Variety of Southern Nevada is a non-profit organization that hosts the official Oscar's Viewing Party in Las Vegas. They have tasked us with "millennializing" the party and attracting a younger demographic (18-24). We're also tasked with finding local Las Vegas celebrities to attract millennials, as well as be a part of the PR event. For more information please contact us through the email below. 

 

We look forward to hearing from you all, and have a great holiday weekend!

Contact: unlvama@gmail.com

Finals Week is Here!

On behalf of everyone in AMA, we wish you good luck on your finals! We have had such an incredible semester, with so many active and intelligent students. 

 

Best of luck with your finals and we hope you have a wonderful, stress-free Winter break. See you in January!

Final Case Team Meeting - ALL-NIGHTER!

The AMA Collegiate Case Competition, began in 1986, is a yearlong event that brings together top  marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition. The Case Competition is open to undergraduate student teams at schools that have an affiliated AMA Collegiate Chapter.  

With the 2017-2018 AMA Collegiate Case Competition deadline coming to a close, it has been a pleasure working alongside such a talented group of young professionals. This case has helped students grow and learn important skills and abilities that are needed in a professional environment. With the final case being due at 10am, we have chosen to pull an all-nighter and revise our project to meet our high standards. 

Wish us luck!

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Last General Meeting of the Semester!

Hello AMAers, 

Join us at our next and FINAL meeting of the semester! The first half will be for case team members. The second half will be for all current members and anyone who is interested in joining. 

We will be having a guest speaker during the general meeting. Jacob Gallegos, from Mobilesoft Technology Inc., will be speaking about the experience of working as a marketing director for a tech based company.

Jacob Gallegos has a background in Creative Directing, Marketing, Design, and Videography. Jacob helps brands achieve their goals by providing results-driven films, copywriting, design, and marketing solutions to move people’s emotions, compel sales, and retain customers. 

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When: Tuesday, November 21st

            Case Team Meeting: 5:30pm-6:30pm

            General Meeting : 6:30pm-7:30pm

Where: Student Union Room 205

An Interview With Simri Bautista - VP of Programs

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Simri Bautista is the VP of Programs at UNLV AMA. This past summer, he had the wonderful opportunity to attend Marketing EDGE's 2017 Collegiate Summit in New York City. We at the UNLV AMA had the chance to ask him a few questions about his experience.


Hi Simri! I understand you had the opportunity to travel to New York City last summer for the Marketing EDGE summit. Can you tell me a little bit more about marketing EDGE and the summit you attended?

I indeed was lucky to attend Marketing EDGE’s 2017 Collegiate Summit in New York City. Marketing EDGE is a unique non-profit that's goal is to educate students perusing a career in marketing by providing them information regarding trends and career direction, directly from professionals in the industry. They also develop student’s skill through online courses and workshops. I would like to point out that Marketing EDGE helps students all over the country. Lastly, Marketing EDGE grows students and connects them to companies, firms, and organization with the purpose of helping them be prepared to thrive in their jobs.

The Collegiate Summit is a three-day summit full of guest speakers, workshops, and networking opportunities. The summit brings students from all over the country together with industry leaders and professionals.

 

And how was the experience? What did you learn?

The experience can be described in one phrase, a “one in a lifetime opportunity”. Not only did I get to experience New York City for the first time, but also got to attend the EDGE awards and meet people that inspired me. I remember the first day of the summit, we did a cruise on the Hudson River, where we saw the Statue of Liberty and the Brooklyn Bridge as the sun was setting, which is one of the most memorable memories of the trip.

I learned so much at the summit. First, I got to learn about exciting new approaches in the marketing industry, such as the future of artificial intelligence and marketing, the rise of content marketing, current polemic surrounding internet marketing and the key of marketing analytics. I also got to develop my skills when it comes to networking etiquette, perfecting the art of a resume and tips on how to grow as a member of the industry. Personally, for me, the biggest take away from the summit was learning that a career path is ever changing and full of opportunities and surprises. Before the summit, I felt lost, with no clear direction on which area of marketing I wanted to go into or how to get there. The experience at the summit gave me direction and reassured me that even though I might not have all the answers I’m on the right path.

 

Thank you for your time Simri! Lastly, what would you say to anyone thinking about attending the Marketing EDGE summit in the future?

I would tell them that attending the summit would be one of the best decisions in their career, as it had such an impactful influence in me and I’m certain it will have one on them as well.