The UNLV AMA is going to New Orleans!!

We are happy to announce that the UNLV AMA is through to the finals of the 2018/19 International Collegiate Case Competition! The American Marketing Association’s 2018/19 Case Competition invites chapters to develop a comprehensive marketing plan for The Wall Street Journal to overcome these perceptions in Generation Z, and increase memberships & relevance amongst college students across the U.S.

We will be traveling to NOLA in April to present our case to the judges. Wish us luck!

47486706_2095458763848258_520437052865511424_n.jpg

The 6th  Annual American Marketing Association’s Western Regional Conference is Here!

Hello AMA’ers! Please join us for the 6th Annual American Marketing Association’s Western Regional Conference sponsored by the UNLV AMA Chapter, Friday - January 25th and Saturday - January 26th, 2019

Total number of spots is limited, so sign up today.

4 Big Benefits for your AMA Chapter:

1. This conference is a perfect warm up for the upcoming American Marketing Association’s International Collegiate Conference.
2. It is a value-added team building interactive event that you can offer to your members.
3. It is one more event for you to include on your Annual Report.
4. This is great chance to learn form and compete against some of the American Marketing Association’s most successful chapters
5. And it’s free for AMA Chapters.

Market Ambitiously!

Eight Great networking opportunities – Your chapter can sign up for any or all of the activities

Friday – Optional

  1. The UNLV Western Regional AMA Conference Sales Competition - Sales Competition offers the opportunity for students to sharpen their sales skills in a highly competitive environment and provides a venue to network with business professionals, peers and, sales faculty. The sales completion is held as a two round event. Below is a description of the two rounds. To be held, January 25th FRIDAY AFTERNOON

Saturday

  1. The UNLV AMA Marketing Chapter Feud. A fun competition designed after the popular game show, Family Feud. Your team of 1-4 members will be asked a series of marketing related question for which your team will need to determine the most popular answers.

  2. The UNLV AMA Marketing Strategy Competition (similar format as the Marketing Strategy competition held at the AMA International Collegiate Conference), using digital technology. It is a great warm up for teams headed to the conference, and great opportunity to participate for those students not in the national competition.

  3. The UNLV AMA Marketing Analytics/Math Competition designed to test your team’s skills to analyze marketing data.

  4. Branding Competition - A Strategy based competition that is designed to allow students to combine their Marketing, analytic, and creative skills to reposition a current brand or create a new brand for an existing company. Your team of 4-6 members will be required to use existing marketing and competitive data to identify and design the best branding strategy for a company.

  5. Perfect Pitch (similar format as the Perfect Pitch competition held at the AMA International Collegiate Conference), using digital technology. It is a great warm up for teams headed to the conference, and great opportunity to participate for those students not in the national competition.

  6. Forecasting Competition – you will be given the data on a local company that needs your help in forecasting ridership and sales.

  7. AMA Trivia Quiz – This is a fun marketing and business trivia contest for students. The skills are similar to those needed for “Trivial Pursuit” and “Jeopardy.” This competition is always great fun.

For more information, contact UNLV AMA President Demetri Philippou at philippo@unlv.nevada.edu or Faculty advisor - Jack Schibrowsky at John.schibrowsky@unlv.edu 702.769.4476 (cell). We hope to see you all there!

40th Annual AMA International Collegiate Conference

Hello everyone! I hope everyone had a wonderful Spring break. This past week, UNLV was fortunate enough to attend this year's International Collegiate Conference hosted in New Orleans. The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer. It is a great opportunity for undergraduate Marketing students wanting to learn from industry professionals about careers and cutting edge Marketing and Sales practices. AMA collegiate chapters celebrated their successes and learned Best Practice chapter management techniques, and students and AMA faculty advisors networked with their fellow peers.

IMG_1403.jpg

We are proud to announce that the UNLV AMA came in 6th place for Best Collegiate Chapter this past weekend at the Collegiate Conference. This was out of more than 400 chapters internationally. It was a great professional development opportunity for all of the members involved. We cannot be more proud of them and all of the hard work they put in. Thank you for a wonderful year and we look forward to the next!

Hans

General Meeting w/ Guest Speaker

Hello,  

Join us at our next general meeting! All students and majors are welcome to join. We will be accepting new member applications. If you cannot make the meeting, please let us know and we will let you know what we covered. 

 

mark_profile.jpg

Our guest speaker for this week is Mark Sundermeier. Mark is an experienced analyst who is the Senior Marketing Analyst for the Measurement and Insights Department at R&R Partners. While at R&R, Mark has worked to provide measurement insights to a wide variety of clients, including the Las Vegas Visitors and Convention Authority, Western Digital, the Arizona Public Service Company, the State of Utah’s anti-tobacco campaign, Intermountain Healthcare, and many more. 

When: Wednesday, April 11th at 5:30pm

Where: BEH 124

General Meeting and Workshop!

Hello AMAers, 

UNLV AMA Presents, “Your Professional BIO” Workshop. Our advisor, John (Jack) Schibrowsky, will be running the workshop. He will be explaining how to write a bio, and all the benefits that come with having a professional bio. This is a great professional development experience. Make sure to bring something you can use to take notes. We hope to see you all there!

unnamed (1).jpg

When: Wednesday, February 21st at 4:00-5:30pm

Where: BEH  127

If you cannot make the meeting or have any questions, please feel free to contact us at unlvama@gmail.com

General Meeting With Guest Speaker!

Hello AMAers, 

Join us at our next general meeting of the semester! Please note that our meeting will not be held in the SU, but instead we will be holding our meeting in BEH. 

We will be hosting Darrel Evans, from Yokel Local, as our guest speaker. As an entrepreneur for over 20 years, Darrell has a background of success in multiple industries in sales and marketing. He now leads digital strategy for the company and its clients in the areas of online lead generation and conversion. Yokel Local is a rising inbound marketing agency focused in turning data into valuable business insights.

unnamed.jpg

When: Monday, February 5th at 4:00pm - 5:30pm

Where: BEH 127

UNLV AMA Western Regional Conference, January 27th!

Hello Students!

The UNLV AMA wants to invite you to the 5th Annual American Marketing Association's Western Regional Conference. The conference is being held on January 27th at the Lee Business School on the campus of UNLV. 

The conference theme this year is "Prepare to compete!" It is a must for those of you considering a career in marketing or a related area.

Teams can consist of as few as two members and as large as six, with some schools participating with multiple teams. So we can accommodate any number of participants. 

This event will be an interactive, informative, and entertaining, with keynote speakers from the Las Vegas area and our dedicated successful alumni. 

You do not want to miss this Immersive Marketing Experience! More details about the conference and competitions can be found here. 

Please sign up using this link: https://www.eventbrite.com/e/unlv-western-regional-american-marketing-association-conference-tickets-41998101452

Location: UNLV, Frank and Estella Beam Hall (BEH) 
Date: January 27
Time: 9:00am-5:00pm 

 

UNLV AMA Winter Break Projects

Hello AMAers, 

While winter break is in full effect and everybody is enjoying some time off from classes, we at UNLV AMA are still working hard! We have a handful of projects we are currently working on over the break and would love to have a few more members involved. Here are a few things we are currently working on:

AMA Regional Conference

The UNLV AMA is proud to be hosting the 2018 regional conference in Las Vegas. Schools from around the country are invited to join in on marketing competitions, networking seminars, etc. We currently need help setting up events and scheduling / allocating rooms for said events. For more information please contact us through the email below. 

LBS Career Services

We have been contacted by the LBS Career Services to help develop a marketing plan for them. For more information please contact us through the email below. 

Variety of Southern Nevada's Oscar's Viewing Party

The Variety of Southern Nevada is a non-profit organization that hosts the official Oscar's Viewing Party in Las Vegas. They have tasked us with "millennializing" the party and attracting a younger demographic (18-24). We're also tasked with finding local Las Vegas celebrities to attract millennials, as well as be a part of the PR event. For more information please contact us through the email below. 

 

We look forward to hearing from you all, and have a great holiday weekend!

Contact: unlvama@gmail.com

Final Case Team Meeting - ALL-NIGHTER!

The AMA Collegiate Case Competition, began in 1986, is a yearlong event that brings together top  marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition. The Case Competition is open to undergraduate student teams at schools that have an affiliated AMA Collegiate Chapter.  

With the 2017-2018 AMA Collegiate Case Competition deadline coming to a close, it has been a pleasure working alongside such a talented group of young professionals. This case has helped students grow and learn important skills and abilities that are needed in a professional environment. With the final case being due at 10am, we have chosen to pull an all-nighter and revise our project to meet our high standards. 

Wish us luck!

20171205_221842.jpg