The AMA Collegiate Case Competition, began in 1986, is a yearlong event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition. The Case Competition is open to undergraduate student teams at schools that have an affiliated AMA Collegiate Chapter.
With the 2017-2018 AMA Collegiate Case Competition deadline coming to a close, it has been a pleasure working alongside such a talented group of young professionals. This case has helped students grow and learn important skills and abilities that are needed in a professional environment. With the final case being due at 10am, we have chosen to pull an all-nighter and revise our project to meet our high standards.
Wish us luck!