AMA

The UNLV AMA is going to New Orleans!!

We are happy to announce that the UNLV AMA is through to the finals of the 2018/19 International Collegiate Case Competition! The American Marketing Association’s 2018/19 Case Competition invites chapters to develop a comprehensive marketing plan for The Wall Street Journal to overcome these perceptions in Generation Z, and increase memberships & relevance amongst college students across the U.S.

We will be traveling to NOLA in April to present our case to the judges. Wish us luck!

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The 6th  Annual American Marketing Association’s Western Regional Conference is Here!

Hello AMA’ers! Please join us for the 6th Annual American Marketing Association’s Western Regional Conference sponsored by the UNLV AMA Chapter, Friday - January 25th and Saturday - January 26th, 2019

Total number of spots is limited, so sign up today.

4 Big Benefits for your AMA Chapter:

1. This conference is a perfect warm up for the upcoming American Marketing Association’s International Collegiate Conference.
2. It is a value-added team building interactive event that you can offer to your members.
3. It is one more event for you to include on your Annual Report.
4. This is great chance to learn form and compete against some of the American Marketing Association’s most successful chapters
5. And it’s free for AMA Chapters.

Market Ambitiously!

Eight Great networking opportunities – Your chapter can sign up for any or all of the activities

Friday – Optional

  1. The UNLV Western Regional AMA Conference Sales Competition - Sales Competition offers the opportunity for students to sharpen their sales skills in a highly competitive environment and provides a venue to network with business professionals, peers and, sales faculty. The sales completion is held as a two round event. Below is a description of the two rounds. To be held, January 25th FRIDAY AFTERNOON

Saturday

  1. The UNLV AMA Marketing Chapter Feud. A fun competition designed after the popular game show, Family Feud. Your team of 1-4 members will be asked a series of marketing related question for which your team will need to determine the most popular answers.

  2. The UNLV AMA Marketing Strategy Competition (similar format as the Marketing Strategy competition held at the AMA International Collegiate Conference), using digital technology. It is a great warm up for teams headed to the conference, and great opportunity to participate for those students not in the national competition.

  3. The UNLV AMA Marketing Analytics/Math Competition designed to test your team’s skills to analyze marketing data.

  4. Branding Competition - A Strategy based competition that is designed to allow students to combine their Marketing, analytic, and creative skills to reposition a current brand or create a new brand for an existing company. Your team of 4-6 members will be required to use existing marketing and competitive data to identify and design the best branding strategy for a company.

  5. Perfect Pitch (similar format as the Perfect Pitch competition held at the AMA International Collegiate Conference), using digital technology. It is a great warm up for teams headed to the conference, and great opportunity to participate for those students not in the national competition.

  6. Forecasting Competition – you will be given the data on a local company that needs your help in forecasting ridership and sales.

  7. AMA Trivia Quiz – This is a fun marketing and business trivia contest for students. The skills are similar to those needed for “Trivial Pursuit” and “Jeopardy.” This competition is always great fun.

For more information, contact UNLV AMA President Demetri Philippou at philippo@unlv.nevada.edu or Faculty advisor - Jack Schibrowsky at John.schibrowsky@unlv.edu 702.769.4476 (cell). We hope to see you all there!

General Meeting w/ Guest Speaker

Hello,  

Join us at our next general meeting! All students and majors are welcome to join. We will be accepting new member applications. If you cannot make the meeting, please let us know and we will let you know what we covered. 

 

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Our guest speaker for this week is Mark Sundermeier. Mark is an experienced analyst who is the Senior Marketing Analyst for the Measurement and Insights Department at R&R Partners. While at R&R, Mark has worked to provide measurement insights to a wide variety of clients, including the Las Vegas Visitors and Convention Authority, Western Digital, the Arizona Public Service Company, the State of Utah’s anti-tobacco campaign, Intermountain Healthcare, and many more. 

When: Wednesday, April 11th at 5:30pm

Where: BEH 124

General Meeting With Guest Speaker!

Hello AMAers, 

Join us at our next general meeting of the semester! Please note that our meeting will not be held in the SU, but instead we will be holding our meeting in BEH. 

We will be hosting Darrel Evans, from Yokel Local, as our guest speaker. As an entrepreneur for over 20 years, Darrell has a background of success in multiple industries in sales and marketing. He now leads digital strategy for the company and its clients in the areas of online lead generation and conversion. Yokel Local is a rising inbound marketing agency focused in turning data into valuable business insights.

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When: Monday, February 5th at 4:00pm - 5:30pm

Where: BEH 127

UNLV AMA Western Regional Conference, January 27th!

Hello Students!

The UNLV AMA wants to invite you to the 5th Annual American Marketing Association's Western Regional Conference. The conference is being held on January 27th at the Lee Business School on the campus of UNLV. 

The conference theme this year is "Prepare to compete!" It is a must for those of you considering a career in marketing or a related area.

Teams can consist of as few as two members and as large as six, with some schools participating with multiple teams. So we can accommodate any number of participants. 

This event will be an interactive, informative, and entertaining, with keynote speakers from the Las Vegas area and our dedicated successful alumni. 

You do not want to miss this Immersive Marketing Experience! More details about the conference and competitions can be found here. 

Please sign up using this link: https://www.eventbrite.com/e/unlv-western-regional-american-marketing-association-conference-tickets-41998101452

Location: UNLV, Frank and Estella Beam Hall (BEH) 
Date: January 27
Time: 9:00am-5:00pm 

 

An Interview With Simri Bautista - VP of Programs

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Simri Bautista is the VP of Programs at UNLV AMA. This past summer, he had the wonderful opportunity to attend Marketing EDGE's 2017 Collegiate Summit in New York City. We at the UNLV AMA had the chance to ask him a few questions about his experience.


Hi Simri! I understand you had the opportunity to travel to New York City last summer for the Marketing EDGE summit. Can you tell me a little bit more about marketing EDGE and the summit you attended?

I indeed was lucky to attend Marketing EDGE’s 2017 Collegiate Summit in New York City. Marketing EDGE is a unique non-profit that's goal is to educate students perusing a career in marketing by providing them information regarding trends and career direction, directly from professionals in the industry. They also develop student’s skill through online courses and workshops. I would like to point out that Marketing EDGE helps students all over the country. Lastly, Marketing EDGE grows students and connects them to companies, firms, and organization with the purpose of helping them be prepared to thrive in their jobs.

The Collegiate Summit is a three-day summit full of guest speakers, workshops, and networking opportunities. The summit brings students from all over the country together with industry leaders and professionals.

 

And how was the experience? What did you learn?

The experience can be described in one phrase, a “one in a lifetime opportunity”. Not only did I get to experience New York City for the first time, but also got to attend the EDGE awards and meet people that inspired me. I remember the first day of the summit, we did a cruise on the Hudson River, where we saw the Statue of Liberty and the Brooklyn Bridge as the sun was setting, which is one of the most memorable memories of the trip.

I learned so much at the summit. First, I got to learn about exciting new approaches in the marketing industry, such as the future of artificial intelligence and marketing, the rise of content marketing, current polemic surrounding internet marketing and the key of marketing analytics. I also got to develop my skills when it comes to networking etiquette, perfecting the art of a resume and tips on how to grow as a member of the industry. Personally, for me, the biggest take away from the summit was learning that a career path is ever changing and full of opportunities and surprises. Before the summit, I felt lost, with no clear direction on which area of marketing I wanted to go into or how to get there. The experience at the summit gave me direction and reassured me that even though I might not have all the answers I’m on the right path.

 

Thank you for your time Simri! Lastly, what would you say to anyone thinking about attending the Marketing EDGE summit in the future?

I would tell them that attending the summit would be one of the best decisions in their career, as it had such an impactful influence in me and I’m certain it will have one on them as well.

3rd Annual Leadership & Team Building Retreat

The Career & Professional Development Office is holding the 3rd Annual Leadership & Team Building Retreat for Student Organizations. This is for students currently involved in a student club and for students that are interested in becoming involved! This event is about connecting with your classmates, creating stronger ties within and between student organizations - and having a really fun day! Information about the event can be found below.

Day/ Time/ Location:

Saturday 14 October from 8:30am - 4pm - Opportunity Village

Dress casual – wear your comfortable clothes, as this will be an active workshop!

What are the topics at the retreat?

The retreat will be focused on leadership, inclusion, and teambuilding.  

What will we be doing at the retreat?

The day will be active!  Come ready to participate, meet people, and hear from excellent keynote speakers.  Breakfast, lunch, and snacks will be provided.

REBEL MARKETING RESEARCH

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Rebel Marketing Research is a non-profit, student-run market research firm ran in conjunction with the UNLV Collegiate American Marketing Association. Rebel Marketing Research works by forming mutual relationships with local businesses. The students learn "on-the-job" experience with real accounts every semester. The business accounts benefit by having their research questions answered at a much lower cost than professional firms would offer. Being a non-profit organization, Rebel Marketing Research proceeds support the activities of the UNLV AMA.

Our philosophy is that we want to demonstrate to you that a student-run organization can deliver superior professional results at a lower price. Thus, on average, we charge ten to twenty times less than other companies offering comparable services. Fees will be based on the scope of the project as well as the type of client. As a student-run organization, we direct 100% of our project fees to the operations of the UNLV Collegiate American Marketing Association, allowing us to provide our members with high-quality professional development activities. So using Rebel Marketing Research

Guest Speaker: Kitty Lusby - Content Creator, SEO Specialist

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The UNLV AMA is excited to annouce our next guest speaker, Kitty Lusby. Kitty discovered her talent and passion in middle school, when she began an illicit business selling “romantic” short stories to her preteen classmates. Eventually, the school board expressed its extreme disapproval, so she moved on to more academic writing pursuits; she did older students’ essay assignments for money.

As an adult, Kitty has found that content marketing and copywriting are perfect for legitimately exercising those writing skills. In early 2014, she moved to the Las Vegas area on a whim after enjoying a taco during a cross-country road trip, and fell passionately in love with the city, its downtown culture, and its abundance of 24 hour taco restaurants.

Topic: Content Marketing

Date: Tuesday, October 3rd

Time: 6:30 - 7:30 PM

Location: UNLV Student Union Room 205